The WEBMACHINES blog

News of interest to small businesses

STAYING UP TO DATE

Webmachines Code

Business owners are often not aware of why its crucial to keep their website maintained and the tasks involved in keeping a website secure and functioning on the internet.

SECURITY

Website software updates are required regularly. Software update releases are issued primarily for security reasons. Malicious internet users are out to exploit any known issues or software vulnerabilities in the environment constantly. Websites need to be monitored daily and have all updates applied as they are released to ensure it is running on the most secure version of software available. Check out this real time visual display of threats taking place in the world.

MAINTAINING OPTIMUM FUNCTIONALITY

Your website operates in an ecosystem of code in a state of constant flux and your website’s software needs to perform optimally 24/7. Website software updates often deliver functionality improvements from stability to speed enhancements.

TECHNOLOGY CHANGES

Changes in web browsers and hosting infrastructure can impact your website performance and functionality. Maintaining website software updates ensures your website keeps up with those changes to ensure your website loads correctly without any broken bits or functionality issues.

SECURING YOUR INVESTMENT

With so many software updates being issued it’s tempting to think your website may only need major updates applied, but it is crucial to be immune from all threats. Even minor software updates are important. If your website only has major updates performed you may still end up with a broken website. 

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THE FUTURE OF BUSINESS MARKETING IS ONLINE

webmachines customer search

Once upon a time effective marketing strategies for businesses consisted of a Yellow Pages advertisement placement, a local paper advertisement and a printed flyer. This is no longer the case.

The value of directories businesses worldwide, particularly the ones desperate to hold on to print revenues, have fallen off a cliff as small and medium-sized companies with their small and medium-sized budgets spend more wisely, opting to go online through web content, Facebook and better search engine optimisation.

In Telstra's case it made a last-ditch attempt to stem the digital tide by signing a syndication deal with Google in 2009 to allow Yellow Pages listings to appear on Google searches.

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A SMART DIGITAL BUSINESS SOLUTION

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ONLY 41% OF SMALL BUSINESSES HAVE A WEBSITE

A majority of small businesses don’t have a website, according to a survey undertaken in 2015. Yet fifty five percent of these small businesses intend to launch an online presence for their business in the next two years.

Businesses cite cost and technical expertise as the key reasons for not having a website. What is the cost of not being accessible to potential customers? 

Businesses need a fully responsive website to effectively promote their business online. This requires a level of design and web development expertise that can be a significant investment. Add the cost of ongoing maintenance. Of course many time poor, cash strapped businesses find it all too hard.

WEBMACHINES is an internet business tool developed to address these two common concerns. WEBMACHINES are created by designers and developers aware that businesses today need a professional website. A development needs to fit their budget and attract new and existing customers. It needs to operate in an evolving technological environment with security hardening to operate 24/7.

WEBMACHINES offers professional business websites on a yearly lease basis. WEBMACHINES are supported by 12 months of software upgrades and security maintenance. To ensure maximum uptime without any hidden costs.

GoDaddy commissioned RedShift Research to conduct the study, for which it surveyed 4,009 small businesses (meaning with one to five employees) in June and July 2015. Businesses located in Australia, Brazil, Canada, India, Mexico, Turkey, the United Kingdom, and the United States were part of the study.

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CONSUMERS ARE LOOKING FOR YOUR BUSINESS ONLINE

Webmachines consumers lookonline

97% OF CONSUMERS SEARCH FOR PRODUCTS AND SERVICES ONLINE

Businesses shying away from e-commerce and technology today are missing out on a lot of potential business. Consumers today search online before they do anything else. If your business does not have an up to date, professional, responsive website that presents your business on mobile, tablet and desktop you will you will not be found.

Consider the following findings from Google.

  • The multi screen world. Australia has more connected devices than ever, average number of connected devices per person 3.1
  • 26% of online researchers in Australia used the internet for early inspiration and 51% used it to compare products or services during their last purchase.
  • 53% of internet users in Australia have encountered difficulties on their smartphone when visiting websites.
  • 82% of online researchers found out about the product or service they last purchased while researching on a computer, whereas 29% found out about it on a smartphone and 16% on a tablet.
    Source: Google Consumer Barometer 2014 www.consumerbarometer.com

WEBMACHINES are fully responsive web appliances designed by experienced graphic designers and web developers using the latest software to produce one fully integrated internet business solution for mobile, tablet and desktop. Web machines are digital design solutions driven by contemporary consumer behaviour.

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